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Streamlining Multi-Instance Zendesk & Jira Integration

Client Overview

Industry

Industry

Fintech

Region

Region

Asia

Company Size

Company Size

Mid-Sized Enterprise

Featured Solution

Featured Solution

Zendesk & Jira Integration

Context

Founded in 2018, the customer offers a multi-currency e-wallet for seamless, fee-free international payments. It caters to travelers, businesses, and
digital-savvy users with secure and cost-effective foreign currency transactions. Despite its innovative solutions, the customer faced growing inefficiencies due to disconnected support operations. With four separate Zendesk instances and a single Jira system, support agents struggled with manual ticket creation, delayed escalations, and miscommunication. The lack of real-time synchronization led to missed SLAs, frustrated customers, and an overwhelmed support team.

Business Challenges

Siloed Operations Across Multiple Support Teams
  • Four Zendesk instances were managed separately, leading to fragmented customer support
    data.
  • A single Jira system for engineering created communication bottlenecks, delaying issue
    resolution.
  • Zendesk’s standard connector couldn’t handle multi-instance integration, forcing teams
    to rely on manual updates.
High Manual Workload
  • Support agents spent time manually entering data into Jira, causing inefficiencies and
    duplicated efforts.
  • Duplicate ticket creation led to confusion, misaligned priorities, and wasted effort.
  • Delayed escalations negatively impacted SLA compliance.
Lack of Real-Time Updates
  • Agents had no visibility into Jira ticket status, resulting in redundant follow-ups and
    frustrated customers.
  • Without automatic syncing, engineering teams often worked with outdated information,
    further delaying resolutions.
Business Challenges

Solutions

  • Multi-Instance Integration
    • Integrated four Zendesk instances with a single Jira system for centralized issue tracking.
    • Overcame limitations of the standard Zendesk connector to support multi-instance integration.
  • Jira Ticket Creation
    • Enabled support agents to create Jira tickets directly from Zendesk, improving accuracy and efficiency, and reducing workload.
  • Seamless Cross-Team Collaboration
    • Real-time syncing ensured engineering teams received accurate, up-to-date information, reducing back-and-forth communication and improving resolution time.
  • Real-Time Status Updates
    • Provided support teams with real-time visibility into Jira issues directly from Zendesk, eliminating the need for constant status inquiries.
  • Customizable Jira Form
    • Provided the ability to hide Assignee and Reporter fields for a more streamlined ticket creation experience.

Business outcome

1. Increased Efficiency

Using the ‘Create Jira’ button manually to enter the necessary details to generate a ticket
made the process more efficient and seamless. This allowed the customer to log issues
quickly without switching platforms, ensuring accurate data entry, enhancing collaboration
between support and development teams, and reducing errors in ticket management.

2. Improved SLA Compliance

With real-time synchronization, support teams could escalate and resolve issues faster,
ensuring that service level agreements (SLAs) were met consistently. Faster response times
led to improved customer satisfaction and a more streamlined support workflow.

3. Seamless Integration

By enabling a direct connection between multiple Zendesk instances and Jira, the need for
manual data entry was eliminated. Support and engineering teams could now collaborate
effortlessly without switching between platforms, reducing inefficiencies and
miscommunication.

4. Enhanced Decision-Making

The integration provided real-time visibility into ticket statuses, escalations, and
resolution times. This allowed managers and stakeholders to analyze performance metrics
effectively, identify bottlenecks, and make data-driven decisions to optimize support
operations.

Business outcome

Highlights

Conclusion

By integrating multiple Zendesk instances with a single Jira system, the customer streamlined workflows, reduced manual effort, and improved collaboration. Real-time synchronization enhanced SLA compliance and accelerated issue resolution, ensuring greater efficiency and customer satisfaction. Sinergify’s intelligent integration empowers businesses to eliminate silos and optimize support operations.

Featured Resources

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with Sinergify