The Do’s for a Synergistic Workplace

In today’s competitive market, ‘Customer Experience’ is the king! If you are still trying to compete with pricing as your competitive differentiator, you are probably doing it wrong.

66% of customers are willing to pay more for a great experience. – State of the Connected Customer 2019 (Salesforce)

Customer experience, however, is easily defined than implemented. Most organizations still hold the customer support team responsible for ensuring contented customers. But the truth is customer support can’t do it all alone, it’s a collective organizational responsibility.

Establish organizational synergy to transform the way you engage with your customers. In modern organizational theory, ‘synergy’ means working together. So, organizational synergy is when people and processes are coalesced to enhance the ability to deliver better products/services and experience.

A synergistic working relationship is a vigorous phenomenon where people work together to get the job done while achieving a higher quantity and quality output. It’s efficiency at its absolute best.

Here’s a to-do list to ensure a synergistic workplace:

1. The willingness to engage – a prerequisite to synergy

One of the fundamentals of achieving something is ‘willingness’. Your organization must ensure that you establish a strong sense of willingness to collaborate amongst various team.

Without the willingness to engage, the attempt to constitute organizational synergy would be in vain. Clearly convey the benefits of collaborating to every team and create a synergistic mindset in every individual in the organization. Once the willingness is established, only then proceed to the next level.

2. Minimizing the number of tools used by different teams

Investing in a tool that is right for your business needs and processes is a big decision to make. More the number of tools used within an organization, more difficult it gets to build a synergistic workplace.

Many organizations around the globe are trying to minimize the use of tools that different teams use. They are exploring and more keen on using a tool that can be used across teams.

Using a minimum number of tools improves the chance of integrating those tools and establishing coordination among all the teams, speeding up the workflow, and making a synergistic work culture in the organization.

3. Providing shared vision, values, and goals

Not just in the physical space but the synergistic mindset is equally important in every individual, who works for your organization. And for a synergistic mindset, every individual should be given a shared vision and goals.

“Lead by articulating and demonstrating shared vision, values and goals. Focus on remaining agile, flexible and nimble to thrive in an evolving business environment,” said Deepak Visweswaraiah, managing director at NetApp India.

Once, everyone within an organization, works towards attaining a central objective and goals, synergistic environment thrives.

4. Making sure your teams coordinate

Nobody wins alone. A haphazard working environment is obnoxious within any organization. Coordination helps improve the efficiency of work and achieve organizational stability and growth.

When a team needs assistance from other teams to get their work done, coordination is the key and this process can only be performed if there’s transparency in each and every activity.

Once you’ve minimalized the number of tools used across teams, look out for ways to integrate them and bring different teams to a common platform. Integrating their tools would concretely help them connect, share information, and collaborate effortlessly.

5. Turning the plan into reality

This is the most important part of the execution of your plan for building a synergistic environment within the organization.

After you have everything (above-stated) ready, turning the plan into reality is what you need to do. That’s where you start exploring the options to integrate those tools. There are two ways you can do that; either by custom integration or use a connector to integrate those tools and connect your teams.

A connector is usually given preference over other options that are proffered.

Sinergify is one such solution.

Sinergify–a Salesforce-Jira connector– is a tool to integrate all Salesforce modules with all Jira products. Salesforce modules like Sales, Service, Marketing, Community, etc. can be integrated with Jira Core, Ops, Software, and Service Desk (both cloud and on-premises versions).

After you have the tools and teams integrated, start reaping the fruits of synergy. You will witness benefits like increased teams productivity, enhanced individual performance, better customer engagement, and happier customers.